Cystic Fibrosis Awareness Month

Role: Strategic direction & copywriting

Team: 
Emily Catalano
Senior Director of Digital Marketing

Caleigh Sarah Haber
Influencer, Patient Advocate

Partnered with a lung health advocate to produce a collaborative Instagram Reel sharing her inspiring story of living with CF and receiving two double lung transplants, driving increased reach and engagement through strategic copywriting and co-posting.

15.7k impressions
247 engagements
1.6% engagement rate
View on Instagram.